Exhibitor Press Release

10/03/2026 PaintExpo

New 1K color technology with direct adhesion to plastic

Briolf

Plasscrom, Briolf's brand specializing in coatings for automotive plastics, is launching an innovative single-component (1K) color technology with direct adhesion to plastic, developed to meet the growing technical and production demands of the automotive industry.

This new solution allows direct application on multiple plastic substrates without the need for a prior primer, simplifying the painting process and optimizing production times. The result is a significant improvement in both operational efficiency and the quality and uniformity of the final topcoat.

The system has been designed to meet the technical specifications and resistance requirements demanded by OEMs, guaranteeing the high standards of performance and reliability that characterize the brand.

As an integral part of this proposal, Plasscrom incorporates its FAST-COLOR development system, a tool that accelerates the adaptation and development of colors for the automotive industry, reducing validation times and improving responsiveness to new projects.

With this launch, Plasscrom reinforces its position as a strategic partner in the sector, offering advanced solutions that drive efficiency, competitiveness, and quality in the painting processes of plastic components for the automotive industry.

Contact:

Isaac Ventura, Special Coatings Business Manager

iventura@cromaresme.com

Back to all news