Interview with Llorenç Juher Adroer

Llorenç Juher Adroer, Industrial Coatings Director, Roberlo in Interview.

In your opinion, what are currently the biggest challenges for painting companies and job-shop coaters?

Paint companies have the challenge of growing in mature markets while innovating and adapting to new trends. As far as we have seen, only being one step ahead of competition in all dimensions can make companies to have a sustainable position in the near future.

From your standpoint, what are the best ways to optimize coating processes?

Optimizing a coating processes can be done from many perspectives: product optimization, human resources optimization, environmental improvement, throughput time optimization, etc.

What trends are emerging in your area of industrial painting technology?

As far as we have seen, environment consciousness is becoming more important as well as social responsibility. Therefore, any policy linked with these both issues is highly appreciated for our partners.

New young professional entering in the market are coming with different mentalities and it is necessary that companies are able to adapt to their new way of thinking and working. We believe that bringing our technologically to the future workers will be not only a trend but a must.

What developments/solutions does your company offer for these trends?

We are digitalizing all our solutions making our end users totally capable to get as much as the knowledge we have internally to the market and apply it to their day to day work.

We do count with good software solutions installed at our partners that contain part of our knowledge and allow to plan projects and present solutions to end users.

At Roberlo and with our industrial coatings line, we are bringing new environmental conscious solutions to the market that are not only today’s market but our tomorrow’s ones.

We are creating solutions that improving our clients and partner’s knowledge and allow us together with them to optimize coating processes and products.

What significance does PaintExpo have for your company?

Definitely once every two years is positive to introduce some of our developments and to meet up with current and potential users. That is one of the main advantages of PaintExpo and, therefore, we make efforts to be part of it. We must be in contact with all coatings market stakeholders and Paint Expo is one of the best meet-up place to do so.

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